U.S. POLO ASSN. REMAINS TOP 5 LARGEST SPORTS LICENSOR AND TOP 40 OVERALL IN LICENSE GLOBAL MAGAZINE’S PRESTIGIOUS LIST OF TOP 150 GLOBAL LICENSORS | U.S. POLO ASSN.

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U.S. POLO ASSN. REMAINS TOP 5 LARGEST SPORTS LICENSOR AND TOP 40 OVERALL IN LICENSE GLOBAL MAGAZINE’S PRESTIGIOUS LIST OF TOP 150 GLOBAL LICENSORS

Aug 25, 2020

USPA Global Licensing Inc. (USPAGL) announced that U.S. Polo Assn., the official brand of the United States Polo Association (USPA), was ranked once again among the elite, as the fifth largest global sports licensor and thirty-eigth overall in License Global magazine’s prestigious list of top 150 global licensors. In addition, the sport-inspired brand placed ninth on the list of fashion apparel licensors. U.S. Polo Assn.’s strong overall ratings come off a record year in 2019 on all fronts, having achieved $1.7 billion in retail sales, expanded its footprint to include over 180 countries and ended with more than 1,100 U.S. Polo Assn. retail stores worldwide.

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“Over the past few years, our global team has worked tirelessly to elevate the worldwide presence of our amazing sport-inspired brand!" said J. Michael Prince, President and CEO of USPAGL. “We have aggressively shifted our business model to be more digitally and omni-channel driven while elevating the overall consumer experience. So, to be recognized in License Global’s high-profile list alongside the great sports icons of the National Football League (NFL), National Basketball Association (NBA), and Major League Baseball (MLB) is truly an honor. On behalf of U.S. Polo Assn., I want to personally thank our strategic partners and millions of consumers around the world for their unwavering support.”

License Global’s Top 150 list is a who’s who of licensing titans, derived from an annual study that in their words “accounts for retail sales of licensed merchandise across all major sectors of business, from entertainment to sport, food and beverage, corporate brands, fashion, art and design, and much more.” To be considered for inclusion, each brand or corporate entity must submit retail figures based on worldwide sales of licensed merchandise. In addition, License Global’s editors do their own independent vetting and verification, by consulting industry sources, annual reports and financial documents. The world’s largest brand remains The Walt Disney Company at $54.7 billion in retail sales.