NEWS

LONDON (September 19, 2017) — The U.S. Polo Assn. announces that its kids’ clothing line is coming to the UK.

The boys’ summer collection for ages 0-15 will be featured in product presentations during a collection showcase September 21 in King’s Cross. Retailers, media representatives, professional polo players and other influencers will gather to celebrate the new partnership with the Brand Machine Group.

This children’s collection features classic, colourful and versatile wardrobe staples that range from leisure to smart casual and includes T-shirts, hoodies, joggers, swimwear, oxford shirts, chino shorts and trousers, windbreakers, bomber jackets and caps. The collection effortlessly embodies the authenticity of the brand and the heritage of the fiercely passionate game, and iimmerses consumers in honest tradition and promotes the approachable yet bold lifestyle and culture of the sport.

A girls’ collection is scheduled to launch in fall/winter 2018, and babywear will be added in future seasons.

“It is exciting to be the first to bring the U.S. Polo Assn. kidswear line to the UK and in the future other international markets,” said Julian Woolley, Sales Director, U.S. Polo Assn. Licensee Brand Machine Group. “Children’s wear is a growing industry, we are specialists in kidswear after 35 years in the industry and excited to grow the brand internationally. With its outstanding Heritage and Authenticity we see a big opportunity to tell the USPA story and marry that with outstanding product.”

U.S. Polo Assn. pays homage to the sport of polo and exposes youth to the sport by reflecting the styling of the clothing worn by polo players. The brand honours the tradition of polo and fosters an inclusive environment where everyone is invited to be a part of this extraordinary sport. The Brand Machine Group will encompass this rich heritage with exciting marketing campaigns to tell the USPA story working with our retailer partners.

The U.S. Polo Assn. launched in 1980 as the official licensed brand of the United States Polo Association – the governing body for the sport of polo in the United States. It directly supports the sport’s initiatives through royalties, which generate funds that go back to the United States Polo Association to underwrite polo-related programs and activities, increase the sport’s visibility, and develop young players to play at the highest level.

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About USPA Global Licensing Inc. and U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the USPA, the nonprofit governing body for the sport of polo in the United States since 1890.

U.S. Polo Assn. products enjoy worldwide distribution through independent retail, department, online and U.S. Polo Assn. stores, selling clothing for men, women and children, as well as accessories, bags, luggage, watches, footwear, home and more.

USPA Global Licensing Inc. is the for-profit subsidiary of the USPA and the exclusive worldwide Licensor for the USPA’s global licensing program in more than 135 countries.

We encourage you to visit our website at www.uspoloassnglobal.com.

About Brand Machine Group

The Brand Machine Group is a dynamic, continuously expanding company with over 35 years’ experience in the children’s fashion industry.

With an enviable international reputation, The Brand Machine Group has a team of specialists focused on delivering designer brands for kids to the best retailers around the globe.

Originally founded in 1990, The Brand Machine Group has built an outstanding portfolio of global licensed brands including U.S. Polo Assn., and works in partnership with brand owners to deliver exclusive kidswear licenses. The group operates showrooms in London, Paris, Stockholm, Frankfurt and Milan.

The Brand Machine Group prides itself on sharing the vision and voice of its partners.

For event information, please contact, Lauren.brewin@brandmachinegroup.com

For general inquiries, please contact Global Broadcast and Events Director Shannon Stilson: sstilson@uspaproperties.com, +001.561.227.6994.