NEWS

U.S. Polo Assn. Sponsorship Broadens the Global Brand’s Exposure, Both Live and Through Global Broadcasts and Digital Platforms.

The 2020 GAUNTLET OF POLO®, a prestigious three-tournament series featuring 14 of the world’s best polo teams, began on February 5, 2020, and continues the multi-faceted sponsorship that began last year between U.S. Polo Assn. and the GAUNTLET OF POLO®. The partnership serves to increase the visibility of the U.S. Polo Assn. brand onsite at GAUNTLET OF POLO® events and in media.

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 1,100 U.S. Polo Assn. retail stores, department stores, and independent retailers in over 180 countries worldwide. U.S. Polo Assn. was recently recognized as the fourth largest global sports licensor and the thirty-sixth overall in License Global magazine’s prestigious list of the top 150 global licensors, trailing only the National Football League (NFL), National Basketball Association (NBA) and Major League Baseball (MLB).

The partnership sees U.S. Polo Assn. branding across the breadth of the GAUNTLET OF POLO®, from stadium naming rights and field signage to advertising within broadcasts.

“As the official brand of the USPA, we are honored and thrilled to be serving as the main sponsor for one of the world’s most competitive polo competitions right here in Wellington, Florida,” said J. Michael Prince, President and CEO of USPA Global Licensing, the worldwide licensor of the U.S. Polo Assn. brand. “This thrilling series and the broadcast opportunities connected to it bring even more exposure both to the sport of polo and to the authentic connection between the sport and our brand. We hope that both loyal and new sports fans watching the games will also become fans of the classic, vibrant and sport-inspired style that is U.S. Polo Assn.”

The wide-ranging sponsorship provides U.S. Polo Assn. with naming rights of Field 1 at the International Polo Club Palm Beach (IPC) in Wellington, Florida, site of all GAUNTLET games. Additionally, U.S. Polo Assn. signage is positioned in key locations on the playing field, including the side boards, end field and goal posts. Signage is also prominently posted around the grounds including light poles and entrance signs.

All 14 teams competing in the GAUNTLET will wear custom branded performance jerseys with the authentic U.S. Polo Assn. Double Horseman Mark, additionally several hundred IPC staff members will be outfitted in custom designed polo shirts. There is a U.S. Polo Assn. brand shop onsite and a U.S. Polo Assn. pop-up shop in partnership with The Tackeria, a Wellington, Florida tack shop that carries one of the most complete selections of equestrian equipment in the world, as well as sport-inspired apparel.

The U.S. Polo Assn. logo will be featured prominently in media including sponsorship of the CBS Sports Sunday, April 26, airing of the U.S. Open Polo Championship® at 2:00pm ET, presented by Discover the Palm Beaches.

The 2020 GAUNTLET OF POLO® began with the C.V. Whitney Cup from February 5-23, followed by the USPA Gold Cup® from February 22-March 22. The series concludes March 21-April 19 with the prestigious U.S. Open Polo Championship®.

Fans can watch all three GAUNTLET OF POLO® events in many ways:

• Live on site at the International Polo Club Palm Beach in Wellington, Florida.
• Livestreamed on Global Polo TV at GlobalPolo.com, as well as through multiple applications, such as Android, iOS, Apple TV, Roku and Amazon. Game highlights will also be available on Global Polo TV.
• CBS Sports will air the U.S. Open Polo Championship® Final, presented by Discover the Palm Beaches on Sunday, April 26 at 2:00pm ET.

Click here to learn more about the GAUNTLET OF POLO®.
Click here to purchase tickets. Tickets can also be purchased on game day at the gate or by phone at 561-282-5334.